Music that lasts an average of three minutes and translates the brand’s values and beliefs into sounds, rhythms, instruments, mood and timbres. It is a matrix intended to inspire all the soundtracks produced later.
It can be used in its original version or re-arranged in advertising campaigns, stores, telephones. In short, in all communication contact points.
Musical Arrangement:
(from the Manifest)
Manifesto with musical changes that impact its character and induce another atmosphere to serve different purposes/occasions.
Sound Logo:
A synthesis consisting of its most striking melodic cell. Lasting around three seconds, it is the sound representative of the brand’s logo and is the signature of all its communication.
It can be present in films and advertising spaces, on telephones, on the website, on call waiting and at all possible points of contact. It can be extracted from the Manifesto.
Sound Design:
Incidental sounds, which can be gathered in a kind of exclusive brand bank. Good examples are the sounds created by Apple for sending emails from the iPhone and the “ringtone” that sounds when files are placed in the trash on a computer (MacBook).
Music Branding:
Selections of songs and artists that have an affinity with the brand (Playlist). This is the set of songs played at points of sale, in stores and physical spaces.