At the beginning of the twentieth century, the great power of sound to evoke emotions and memories added to the power of brands. The first fruit of this encounter were the JINGLES, composed of simple slogans, with choruses and rhymes that are easy to remember, packaged in melodies designed to captivate popular taste. The marriage between sounds and brands gained momentum and gave rise to new formats, such as sound logos.

In summary, SOUND BRANDING is a broad category designed to translate the characteristics that differentiate the brand into sounds. It generates the sound identity that can be applied on various platforms and points of contact with audiences, from telephone waiting to advertising films and radio spots, from events to stores, from the telephone to the website. In this way, wherever people are, they will be able to recognize the brand only by the sense of hearing. It is as if it gained greater projection and started to be perceived in 3D. Branding seeks to strengthen the relationship between brands and people. In such a context, music is understood as a powerful tool to facilitate this approximation.

First, each musical note in Sound Branding is at the service of the brand and not a product. Therefore, Sound Branding has a long life. It follows the life of the brand. Second, the sound will be applied at all points of contact between the brand and its audiences and not just on radio, television or the internet. Third, to achieve its purpose, a brand’s musical theme follows high-quality criteria to be composed, arranged, recorded, produced, and finished. After all, it will add to the brand’s DNA and become part of it. This result is only achieved if numerous strategic questions about the brand are answered with sincerity.